John Hegarty is one of
the world’s most famous advertising creatives. He’s spent more than 40 years
working on some of the biggest and most successful advertising campaigns out
there – such as the Levi’s ‘launderette’ ads and the Audi ‘Vorsprung durch Technik’
campaign. So why wouldn’t you want a few tips from him?
In his new book, Hegarty on Creativity: There Are No Rules (Thames & Hudson), Hegarty offers 50
insights into how to effectively communicate your ideas in the most creative
ways possible. With pages titled everything from ‘Zag’ to ‘Hubris’, these are
quick snapshots into the best ways to kick start your own work in the right
direction.
The book itself is
also a lovely little product. A pocket-sized hardback, it’s illustrated by Hegarty
himself, and laid out in a sensibly simple format.
John Hegarty is in
Bristol this coming Wednesday (7 May) with the Festival of Ideas. While the
event is sold out, contact the venue (Watershed) for returns. Click here formore information.
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