The chances are that you
wouldn’t even think about taking advantage of a big business like Ticketmaster
or Odeon (however much you may want to)… so why do some people insist on trying it on with what is obviously a
very small, independent, non-profit-making business? One that’s run as a labour
of love?
I run What The Frock! Comedy, which is a tiny, one-person enterprise that promotes women comedians.
My business currently relies on a great deal of generosity and people volunteering their
time and skills in order to exist. And one of the most amazing things in the
18 months or so since I started What The Frock! has been seeing how willing
people are to donate their time and talent. They tell me they do it because
they firmly believe that What The Frock! is a strong proposition, and one day
it will be a big success. And I love them for it!
But I’ve noticed a
baffling trend, especially in recent months, of ill-natured people wanting to
take advantage of a tiny business. In ways that you wouldn’t even bother to try
with an established business. For instance…
THE HAGGLERS
One woman arrived to
buy a ticket on the door. The door price was £12, which was widely
advertised. She expressed horror and said she couldn’t possibly
afford it as she was on all kind of benefits… Although she’d already let slip
that she’d driven over from her home in posh Clifton, and that she was going to the
Tobacco Factory Theatre later. She wheedled and wheedled, and in the end I
offered her a ticket for £6… only to be told that she had nothing smaller than
a £10 note, meaning I let her in for £5 (as I was short of change).
Seriously –
would you try that in The Hippodrome?
No. You would just accept that theatre is a luxury and if you can’t afford it,
you can’t go.
THE KILLJOYS
Two women once
demanded a refund after an open mic act because they didn’t find her funny. (Comedy,
of course, is a matter of personal taste.) I politely explained that, along
with every other events business in existence, we don’t offer refunds or exchanges,
and suggested they stay a bit longer to see the main acts, who have more
experience. They declined. I explained that What The Frock! exists to help
nurture up and coming female comedians, who are denied a platform by most other
clubs. And I also explained that our ticket prices are among the lowest in the
city. They became rude. So I paid them off to be shot of them, which is of course why they became rude.
But would you
ask for your money back from the cinema if you didn’t like the first 20 minutes
of a film? No. You’d just shrug your shoulders and accept you tried something
and didn’t like it.
THE CHANGE OF MIND
One woman arrived at
the door with two tickets that she had bought in advance. She said that her
friend wasn’t feeling well, so could they both have a refund as she didn’t want
to come in anymore.
No. You wouldn’t buy tickets to the Hippodrome and then ask
for a refund because you didn’t feel well on the day of the show. You’d just
accept that this happens sometimes.
THE PENNY PINCHERS
"£8 for a ticket! Daylight robbery! You must be raking it in, you greedy cow!" This has actually been said to me. And words to that effect. Several times. And clearly by people who have never put an event on, or realise the expense that goes into it.
That £8 ticket price goes towards: paying the acts (between four and six per show), sometimes putting acts up in (cheap) hotels, public liability insurance, venue hire, designing posters and flyers, printing posters and flyers, marketing, printing tickets, distributing tickets, website hosting, business telephone costs, petrol costs to get to gigs... and a million other boring things.
Am I raking it in? Err, not at £8 a ticket I'm not, no. Which is why tickets are going up to £10 in June. Sorry about that. But we'll still be cheaper than pretty much every other comedy night in Bristol.
THE 50p FRETTERS
On two occasions, I’ve
had tickets bought in advance from people who I’ve noticed live around the corner from me. So I’ve hand delivered their tickets
within 30 minutes of them being ordered. Only to come home to an email asking
for their 50p postage fee back. Which I returned, although I also sent polite
emails explaining that the 50p postage fee doesn’t even come close to covering
the combined costs of PayPal, ticket printing, admin etc.
Would you haggle with Ticketmaster over their booking fee (which is close to £5)? No, because they're so big you can't get hold of them. And they'd never hand deliver your tickets within 30 minutes of you booking them anyway!
THE SOMETHING FOR
NOTHINGS
Someone filled in our
recent feedback survey and, when asked if they thought the current ticket price
of £8 was reasonable, they said: “I don’t have to pay as I’m a club member, so I
get in for free. Wahey!” That’s true, Square Club members do get in for free – but I don’t
get any money from them being a club member, and by coming in for free they
mean I’m unable to sell a ticket to someone who would pay, meaning that I'm automatically £10 down.
On the other hand,
there are one or two Square Club members who have chosen to pay because they recognise
I’m a small business, they like what I'm doing and want it to succeed. Those people are fab (and they know who they are) because, without anything being said, they recognise that I can't afford to let people in for free.
And so it goes on.
These are just a handful of recent examples of the way a small minority of people try to rip off a new business. I could give you more.
HERE’S WHY I CAN’T
AFFORD FOR PEOPLE TO TAKE ADVANTAGE OF MY BUSINESS…
What The Frock! ticket
prices are among the lowest for comedy in Bristol, especially for a line-up of between
four and six comedians a night. While the more established comedians get paid (as they should do),
they are the only ones who do.
My friend who works on the
door doesn’t get paid; my friend who takes the photos doesn’t get paid; my graphic
designer didn’t get paid for a year and now works for peanuts; my website
designer doesn’t get paid; my accountant doesn’t get paid; and many more people
who happily offer their time don't get paid…
I also don’t get paid and I work seven days a week, often way past midnight, to make What The Frock!
happen. And I do that because I have no other job to pay my bills (having lost my job in November), and because I fervently believe in the importance of what
I’m doing. But I’m well aware that I’m only afforded the luxury of TRYING to
make What The Frock! work because my husband has a job.
That said, I wouldn’t
be doing this if I didn’t believe that one day What The Frock! has the
potential to be a strong independent business. And when that day comes, the
first thing I will do is find some way to repay the fabulous people who have
donated time and talent to help me get there. The people like Gaby, Emily, Kellie-Jay,
Hannah, Paul, Paul (another one)… and a whole chorus of other superstars.
NB: I should stress
that it’s only a very tiny percentage of audience members who’ve taken
advantage (or tried to) of my small business. The vast majority of my audience
members are lovely, loyal, friendly and supportive people – many of whom come
to almost every show, many of whom send me appreciative messages afterwards,
many of whom realise how much hard work goes into doing what I do and even
thank me for doing it. And if it wasn’t for brilliant people like them, I
wouldn’t keep doing this. To those people, I take my hat off.