I read some sad news
today that hit me surprisingly hard – much harder than it should have done
given all the other shit going down these days. But perhaps in light of all that
other shit (unemployment, poverty, coldness - and that's just in our house), this seemingly low-level sad news
was heightened. Then again, this particular bit of sad news is only happening
due to all the other shit that’s screwing up our world economy.
In short, my favourite
cinema (Watershed in Bristol) is no longer going to be printing a monthly
brochure. Wait! Before you click away and read something about genuine tragedy,
consider this information in context.
Production costs
The monthly, glossy,
A5 Watershed brochure is folding due to high print costs and the time it
inevitably takes staff to produce. But it is also folding due to the variety of
other means in which customers can apparently get the same information. In
monetary terms, it makes no sense to spend a few thousand a month (I’m
guessing) on printing and distributing a well-produced booklet, when customers
can get up-to-the minute information that duplicates this online via computers
and smartphones, as well as weekly email bursts.
Technology and times
are changing, but not in the favour of printed media.
This makes me very
sad. I’m a print journalist. I grew up in the 1980s and got my fortnightly news
fix from Smash Hits. If anything happened in those intervening two weeks, I
either heard about it on Radio 1 or simply waited 14 days for the next inky rag
to arrive through the door. That was how it was, and I liked it. Times were
stress-free. There weren’t a million news sources on 20 platforms all
simultaneously wanting to invade my consciousness, demand my attention and suck at my energy and happiness.
As a print journalism
student in the 1990s, I was taught paper proof marks, learned how to copy edit
on paper, and how to research background information via libraries, telephone
calls and old-fashioned face-to-face communication. As times changed, I moved
with them (reluctantly), and now I’m as guilty as anyone – I have a MacBook
Pro, an iPhone 4 and a Nexus 7.
Digital technology
I’m only 35. But I
steadfastly refuse to enjoy interactive i-magazines, I’ve never read an e-book,
and I prefer reading a printed newspaper to its digital cousin. All of these
things combine to make me no longer want to be a journalist (my dream since
childhood, pre-internet), and to find something ‘real’ to do. I passionately hate the way
digital culture is killing printed media. A website on a glassy screen will
never replicate the joy of turning the pages in a well-designed magazine.
Which is why I feel so
sad about the demise of Watershed’s brochure. The editorial introductions from
cinema staff are not reproduced anywhere on the website (although there are
podcasts, which I’ve no desire to listen to). And the sense of authority and
personality I feel from reading printed descriptions of the upcoming films in
no way echoes the online version – even though the text is the same. I’ve
considered why this might be, and firmly believe the immediacy of holding
tactile, pliable, folding and malleable paper information far outweighs the
tedium of staring at yet another screen. I stare at screens all day for work,
the last thing I want to do when considering leisure (and going to Watershed is
leisure) is stare at yet another bloody screen to enable me to achieve that down time.
A bit of autobiography
I first lived in
Bristol in 1996/7, when I was a goofy 18/19 year old pretending I’d moved out
of home. I did a secretarial training course at Pamela Neave’s (it’s still
there, near the Hippodrome, but no longer a college) and spent every spare hour
in Watershed, where I was introduced to so many exciting films that would
otherwise never have crossed my path. The monthly Watershed brochure (in those
days an oblong booklet) was a treat that revealed my entertainment for the
coming month, and I followed it religiously. And after I’d been to see the
films, I cut out the relevant section from the booklet and pasted it in my nerdy
scrapbook… along with the ticket and my handwritten review. (Don’t judge!)
When I moved back to
Bristol in 2008, on my second night in the city I returned to Watershed and saw
Somers Town. I hadn’t been to Watershed in more than 10 years, but it was
reassuringly familiar and I felt right at home.
In my first year back in
Bristol I was doing an MA in Cinema Studies, which gave me the perfect excuse
to go to Watershed several times a week and see pretty much everything they
were showing, ‘cos it’s really cheap to go to a matinee with an NUS card! (And
I’ve still got all those tickets, tons of them, stuck in another scrapbook.)
All of those choices were informed by Watershed’s printed brochure.
An inferior experience
For some reason, the
first time I made a choice from the website sticks in my mind. I decided to go
to Watershed on a whim, consulted the website as there was no brochure to hand,
and saw Wendy & Lucy after also booking my tickets online (another first).
I’m not making it up, the experience felt different and it felt lesser. For
some reason, that cinema experience felt inferior to the others, even though
the film was excellent.
So even now, in 2013,
I continue to book in person or over the phone, and around the 20th of
each month I start keeping an eye out for the new Watershed brochure, and it’s
always a treat to be grabbed and savoured.
I’ll miss the printed
Watershed brochure. Obviously, I’ll get over it and move into
the 21st Century with the rest of you. But what the folding of the
brochure symbolises to me is the further marginalisation of centuries of printed
media history – a format I wholeheartedly and unconditionally love. And this makes me feel very sad.
If you’ve read this
far, thanks for bearing with me in this very indulgent post. It’s intended as a
celebration of quality printed paper mediums, and a mini eulogy for Watershed’s brochure
(1982-2013, age 31, RIP).